PRIDE+JOY Press Release : 30th January 2013

 

Jake Wynne's Dominos

 

With a very tricksy budget and four hours' shoot time for two films, the uber-wonderful Jake Wynne has deftly shot these great online films for Dominos, with his signature perfectly-pitched performances. Drop us a line to see the zombies version, featuring passers-by and local kids with bits of their faces dropping off.

 

Andy Blackburn's Pampers

 

Pride+Joy is delighted to share with you Andy Blackburn's latest ad for Pampers. Shot in Capetown with an inordinate number of babies and with Andy doing the baby-wrangling himself (my, but he can pull so some faces) these are brilliantly charming spots which we recommend you watch any time you're a tad grumpy and in need of a wee smile.

 

 

PRIDE+JOY Press Release : 24th October 2012

 

Michael Baldwin hits the mark

 

Michael Baldwin's latest work for Primark's new Oxford Street store showcases his fab talent for concept creation, creative development and spot-on execution. These cracking films are for the new men's, women's and kids' ranges and are perfectly slick, edgy, sassy and playful in turn, with brilliantly natural performances - classic Michael.

Pride+Joy is also thrilled to announce a Promax award nomination for the brilliant Michael Baldwin who is up for 'Best Direction' for his dark and cinematic 'Judgement Day' trailer for ITV's Emmerdale. 

 

 

PRIDE+JOY Press Release : 11th October 2012

 

Sam Tootal doesn’t just Talk the Talk…

 

Sam Tootal's eye-catching idents for TalkTalk will hit our screens very soon. Using motion-control to film a bespoke tank and CGI to anchor it in a modern art-installation space, each of the six spots fills the tank with an unexpected item. Using interactive lighting and up to twenty passes to build each image, Sam has created these simple, beautiful and engaging films.

Here's what CHI's TV Producer Jonny Hall had to say about working with us: “Sam and Pride+Joy brought a real energy and willingness to the project from the off. They managed to take the idea and not only bring it to life but manage a complex post-production process into the bargain as well. It was great working with them and it really felt like a partnership for myself and the creative’s, an experience I hope to repeat and one I would thoroughly recommend."

Should you require any more information please contact Amanda Harvey on 07811 408 700.

 

 

PRIDE+JOY Press Release : 25th September 2012

 

PRIDE AND JOY WELCOME NEW DIRECTORS REP

 

Pride+Joy are delighted - nay, joyful - to announce that they have been joined by Bethany Easton as Directors' Rep.

Bethany comes from an agency production background, most recently at Dentsu / mcgarrybowen London. Bethany is champing at the bit to get our directors' work under your nose, so expect her to drop you a line very soon.

 

You can get in touch with Bethany on 07 803 874 856, 020 3206 2206

 

 

PRIDE+JOY Press Release : 4th July  2012

 

New Multi-media Boutique Production Company PRIDE+JOY signs Young Gifted Talent Andy Blackburn

 

Hot, young talent Andy Blackburn is the latest signing to the increasingly eclectic roster of directors at boutique film production company Pride + Joy. Having gained solid experience in all aspects of commercial film -making, first as an agency producer and  latterly as a freelance director and editor, Andy has gone on to write his own low-budget features showcasing his natural ability to inspire emotional performances from dramatic, human story lines.

 

Having been shortlisted for BBC3 New Film Maker of the Year at the tender age of 19, the precociously talented Mr. Blackburn left the beaches of the Isle of Man for the bright lights of London. The next couple of years were spent learning the ropes as a junior agency producer, directing small projects on the side, before going freelance in 2005. After five years of producing, editing and directing, Andy decided to focus purely on directing and has just finished shooting a self-penned low-budget feature, due for release at the end of September. His passion and talent lie in getting the most believable performance out of a good story with emotional content. Top tip: He’s already started writing his next feature, so get your hands on him before Hollywood does!

 

For more information call Kelly on 020 3206 2202 or Claire on 020 3206 2203.

 

 

PRIDE+JOY Press Release : 9th May 2012

 

AWARD-WINNING FASHION & BEAUTY DIRECTOR MAKES UP FAB FOUR AT PRIDE+JOY

 

Newly established boutique production company PRIDE+JOY are delighted to welcome their latest and fourth signing, Beverley Fortnum, to their "bijou" roster of directors.

 

Sales & Marketing Director, Kelly Cook, said, "As one of the most successful and established female directors in the industry, I'm thrilled to be working alongside Beverley again.  She's fantastically collaborative and her open-minded approach to the business, embracing all genres and media, make her a real pleasure to work with."

 

Beverley made her name as one of the few award-winning, female Creative Directors in some of London’s top global agencies. Across Publicis, Saatchi & Saatchi, Grey and Leo Burnett she produced iconic work for household names such as Pantene, Hugo Boss, Olay, Renault, Clairol and The Guardian. In 2006, with her fashion and beauty credentials firmly established, she left the agency world to pursue her passion for directing and has since directed commercials for Lynx, Max Factor, Clairol, Olay and Debenhams. Her hugely successful collaboration with Next, showcases Beverley’s talents both as a Creative Director and a Director. Combining beautiful, vibrant visuals with simple storytelling and natural performances she has created a powerful genre all of her own.

 

Equally excited by her new challenge, Beverley explains, "Much has changed very quickly in the ad industry, but one thing that never changes is a good idea. Pride + Joy have a truly innovative , new approach to the way a production company works and I'm very excited to be a part of it."

 

For more information call Kelly on 020 3206 2202 or Claire on 020 3206 2203.

 

 

Date: 28th March, 2012. London.

 

PRESS RELEASE: New Multi-media Boutique Production Company PRIDE+JOY signs first 3 directors

 

PRIDE+JOY are delighted to announce their first 3 director signings who have joined the fold :

 

Jake Wynne - Jake confidently and creatively operates across the entire media spectrum, from high-end commercials to short and long form films, corporates and online content, bringing his signature warmth, wit and realistic performances to every job.  Jake has worked with agencies from Mother, BBH, TBWA and McCann Ericsson on clients such Observer, PlayStation, BMW, Nike Footlocker, Clarks and Kelloggs.

 

Sam Tootal - Sam has directed a host of attention-grabbing commercials for clients such as BMW, Coca Cola, Burberry, ESPN, Comic Relief, Sharp and Sony showcasing his distinctive, photographic style and unique eye for finding beauty and drama in the most ordinary of things.

 

Michael Baldwin - Michael began his career as an editor for music videos and commercials in Soho. He was showcased as ‘one to watch’ after shooting a spec commercial for XFM – not bad for your first directing job! One thing led to another and Michael was soon directing. His impressive body of work includes music videos for the likes of Travis, Royksopp, Natalie Imbruglia and Gabriella Cilmi, as well as spots for Argos, ITV Player and Emmerdale, in his capacity as Creative Director at ITV.  That pretty much sums up Michael, too.

 

For more information call Kelly on 020 3206 2202 or Claire on 020 3206 2203. 

 

 

Date: 21st March, 2012. London.

 

PRESS RELEASE: New multi-media production company puts PRIDE+JOY back into Soho

 

Boutique, cross-platform production company PRIDE+JOY has opened its doors in the heart of London’s Soho. The Great Marlborough Street-based business boasts a select roster of diverse directing talent across a variety of styles and genres.

 

Backed by MPC founder, Mike Luckwell, the company is focused on providing a more comprehensive service, from pitch to post, with the added bonus of full post-production facilities in-house.

 

Company Founder & Group Managing Director, Amanda Harvey, explains, “PRIDE+JOY was born out of a desire to break away from the traditional model and offer clients a more flexible and bespoke approach to getting the job done. With Kelly Cook on board, we have a really strong pedigree of traditional skills that complement with my strong post-production background perfectly. It means we can provide a truly fluid production service across all media platforms, from TV commercials to virals, branded content to interactive, online, gaming and fashion films.”

 

With 15 years sales experience to her name, Kelly Cook has joined PRIDE+JOY as Sales and Marketing Director. “It’s great to be involved with the company from the very beginning and to have the opportunity to develop our roster of talented directors. Being media-neutral enables us to show off their creativity and flexibility on so many different levels.  The idea has been really positively received in the industry so far.  For some clients it makes perfect sense that we can take care of all the post, too, if required. Sometimes it makes life easier getting everything done under one roof, with one company and one bill at the end.”

 

For more information call Kelly on 020 3206 2202 or Claire on 020 3206 2203.